Revolutionizing the Car Buying Experience: How MeinAuto Boosted Leads by 10%

MeinAuto: the top online car retailer in Germany, is de…

10%

INCREASE IN LEADS GENERATED WITH LANDBOT

<24h

TO DEPLOY CHATBOT

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TO DEPLOY CHATBOT

24/7

Availability

CONVERSION RATE IN APPOINTMENTS BOOKED

230+

Engaged landlords in 2 months

COMPANY

MeinAuto.de Germany's top online platform for new car sales is responsible for drawing 16 million yearly visitors and linking with 9,000+ dealers. They offer 600+ models from 40 OEMs/importers, allowing users to configure and buy from prequalified dealers

HEADQUARTERS

Cologne, Germany

EMPLOYEES

51-200

INDUSTRY

Automotive

AGENCY PARTNERS

24/7

Availability

CONVERSION RATE IN APPOINTMENTS BOOKED

230+

Engaged landlords in 2 months

COMPANY

Choices is one of the UK’s leading Real Estate agencies. With multiple offices in the South East of England, they manage and let 2,500+ properties on behalf of landlords, and facilitate property sales totaling millions of pounds every week.

HEADQUARTERS

London, United Kingdom

EMPLOYEES

51-200

INDUSTRY

Real Estate

Meet Marco Lenzhofer, Product Manager and responsible for UX at MeinAuto.de, the number one online retailer for new cars in Germany. MeinAuto forms part of the MeinAuto Group, specialized in vehicle and mobility subscription with four brands under their name. MeinAuto is not any other online car retail — they’re a one-stop haven for car enthusiasts.

With lots of choices in their offering, including over 40 brands and hundreds of different models, MeinAuto goes beyond the ordinary. Their commitment is clear — guiding customers throughout the entire customer journey. From those crucial decision-making moments to securing the best payment options, all the way to doorstep car delivery — MeinAuto makes it all possible without the hassle of visiting a physical dealership.

THE CHALLENGE

Creating awareness about animal cruelty and improving engagement with prospective donors to improve leads

Challenge: The dreaded bounce rate

MeinAuto.de is firmly committed to a user-centric approach and consistently conducts research to better understand its customers. This allowed them to identify two distinct customer profiles:

Those who were clear about what they were seeking in a car;
And those who required more guidance in their decision-making process to meet their specific needs.

This latter group was showing high bounce rates on the homepage of their website. They required specific assistance to find the car that aligned with their needs. The existing user journey that led users through the website only guided by the UX was a method riddled with unanswered questions, such as whether they fully understood the information on the homepage or were tech-savvy. This approach had the potential for customers to leave the website without purchasing. Facing this lead acquisition challenge, MeinAuto initially developed a manual method to guide users through their car selection process and provide them with recommendations based on their buying criteria. It was effective, prompting them to seek a more professional and interactive solution for car recommendations. That's when they discovered Landbot and chatbot benefits, aligning perfectly with their vision for an interactive and conversational user experience.

THE SOLUTION

Solution: A new and automated lead management approach with Landbot

MeinAuto found that Landbot’s chatbot solution was what they were looking for — a conversational experience that guides potential customers to discover the right car and payment options. Landbot plays a pivotal role in the initial stages of their customer journey, assisting MeinAuto’s Revenue teams in their job of effectively engaging high-quality leads. This is a team effort. Once the lead information is captured by the Marketing team, that valuable information is automatically handed over to the Sales team, which they call Car Coaches. These Car Coaches ultimately call the potential customers to help them complete the purchase process. ‍ But, what happens if the customer is not ready to buy? Apart from receiving recommendations, potential customers have the option, within the chatbot flow, to connect with the sales team. This process involves the bot asking for their phone number, which is then seamlessly pushed into Google Sheets and their in-house CRM, a native integration available in Landbot. This entire process is fully automated, ensuring a smooth transition to the Sales Team. ‍

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Now and going forward

Looking into the future, MeinAuto is also considering using Landbot in their Customer Success department, assisting in post-purchase experiences. That solution could, for instance, address customers’ questions about the car delivery schedule. “This way, we would cover the entire customer journey with Landbot.” ‍

AI would offer us the opportunity to build better relationships with our potential customers throughout the entire customer journey, helping us provide them with more precise information.

Marco Lenzhofer | Product Manager - MeinAuto

Step 4 - Campaign assets submission, review & approval

My origins are in ecommerce where lead generation can be complex. Thanks to Landbot we achieved improvements of up to 400% in 3 months, with the same advertising expense.

Marco Borsani

Marketing Manager at ARO™ (Choices)

Landbot allow us to go beyond the simple concept of chatbot or livechat and to provide to our customer and even to ourselves a complete and immersive conversational experience.

Lara Petraglia

Marketing Manager | Conversational Design

THE RESULTS

More leads in less time

Landbot significantly enhanced the efficiency of MeinAuto.de’s system. They observed a remarkable 10% increase in leads generated for customers who interacted with the chatbot on the homepage. The main benefits of Landbot’s conversational AI solution are crystal clear to Marco: Easy setup, user-friendliness, and seamless and fast implementation. It allowed MeinAuto to set in motion—within a matter of hours—a whole system that otherwise would’ve taken days to build. Landbot's drag-and-drop functionality, native integrations like Google Sheets and Slack, and the added flexibility of webhooks make it a versatile asset for MeinAuto. ‍

We had our Car Coaches helping and supporting our customers, and now we also have our digital coach, which is Landbot, fitting perfectly on our mission to deliver quality experiences.

Marco Lenzhofer | Product Manager - MeinAuto ‍ MeinAuto’s mission is to support the user along the entire customer and purchase journey. With Landbot, they’re able to do just that, and there’s someone there for their customers all day, every day.

CAMPAIGN TYPE

Conversational Design Bot-Powered eCommerce Campaign for an aluminum planter manufacturer.